Understanding your usage meters
AI messages, leads, tokens — what each meter counts, when it resets, and how to read it.
TL;DR. Three meters on Settings → Billing: AI messages, leads saved, and tokens used. AI messages is the common one; tokens is informational. All meters reset on the 1st of each month.
When to use this
When you want to know how much of your plan you're using, or when a feature feels like it's been gated and you're not sure why.
What each meter counts
AI messages. The most-watched meter. It counts every distinct AI call the kit makes on your behalf:
- Each lead enrichment (when Find saves a new lead) = 1 message
- Each lead enrichment refresh = 1 message
- Each Growth Brain section generation = 1–2 messages depending on size
- Each Connect inbox reply draft = 1 message
- Each Keep social comment draft = 1 message
This is the meter that, when full, gates Growth Brain regenerations and new lead enrichment.
Leads saved. Just a count of how many leads you've added this month via the Find extension. Capped on Free (50) and Starter (1,000); unlimited on Pro / Team. Note: this is a new this month count, not a total. Your CRM holds all leads ever saved across all months.
Tokens used. The raw count of input + output tokens consumed across all AI calls. This meter is informational only — it's not a separate cap. It's useful if you want a fine-grained view of which feature is costing the most.
When meters reset
All meters reset on the 1st of each calendar month at 00:00 UTC. If you upgrade mid-month, your new plan's caps apply immediately to the remaining month.
What to do when you hit a cap
- Check what's eating the quota. The breakdown on the billing page shows which features used what.
- Trim where you can. Avoid refreshing enrichment on leads you haven't actually messaged. Use existing Growth Brain reports rather than regenerating.
- Upgrade if you're consistently capped. See Plan comparison to pick a tier.
Common questions
Do failed AI calls count? No — if an AI call errors before producing output, the message isn't counted. Partial outputs (rare) do count.
Do I get warned before hitting a cap? Yes — a banner appears once you cross 80% of any meter, and again at 100% when the affected feature is gated.
Can I see historical usage? The billing page shows the current month. Past months aren't yet visible in the UI; if you need historical numbers, email hello@b2bgrowthkit.com.