Monthly run limits per plan

TL;DR. Each Growth Brain generation counts against your plan's monthly AI-message quota. Free and Starter have caps; Pro and Team are unlimited. The quota resets on the 1st of each month.

When to use this

When the "Regenerate" button is grayed out, or when the usage meter at the top of your billing page is approaching the cap.

How runs are counted

A "run" is one report-section generation. Roughly:

• A full Market Intelligence generation ≈ 1 run.
• A Launch Blueprint generation ≈ 1 run.
• A Growth Roadmap generation ≈ 1 run.
• An Outreach Playbook generation (all personas) ≈ 2 runs.
• A Content Arsenal generation ≈ 2 runs (one for pillars, one for post ideas).
• A single section regenerate = 1 run.

Lead enrichment from the Find extension also counts as 1 AI message per lead — see Understanding your usage.

Caps by plan

Fair-use on Pro/Team means we don't enforce a hard cap, but a workspace running thousands of regenerations a day will get a friendly email asking what's going on.

What to do when you hit the cap

Common questions

Do edits count against quota? No — only AI calls do. Editing existing report text is free.

Do failed generations count? No — if a generation errors out before producing output, the run is refunded to your quota. (Edge case: if it produces partial output and you regenerate, both attempts count.)

Can I see how many runs I've used? Yes — the usage meter at the top of Settings → Billing shows the count and the cap.